What This Book Is About
If you’ve ever walked out of a meeting, workshop, or retreat wondering, “Did that actually make a difference?” this book is for you.
PATH is more than a model. It’s a way of seeing and shaping change that lasts.
Drawing from neuroscience, behavioral science, and experience design, Dr. Kristin Malek shows you how to design for the 95% of the human brain that logic alone can’t reach.
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Inside, you'll discover how to:
Whether you’re a leader, coach, educator, or entrepreneur - this book helps you stop forcing change and start designing for it.
Who This Book Is For
This book is for anyone who wants to make change stick.
For the people who’ve explained, coached, and planned—only to watch momentum fade.
PATH was written for:
Leaders
who want their teams to engage with purpose instead of obligation.
Educators and Trainers
who want learning to translate into lasting action.
Marketers and Communicators
designing campaigns that move audiences to act.
Coaches and Consultants
who wants clients to implement, not just understand.
Entrepreneurs
building something that transforms people, not just sells to them.
Change Management Professionals
aligning systems and people for sustained impact.
And for the curious minds, the ones who ask: why people do what they do and how to design for what logic alone can't reach.
What You'll Learn
"It's not about changing people. It's about creating the conditions where change becomes inevitable."
Inside PATH, you’ll find practical frameworks and tools to:
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Map your audience’s conscious and subconscious motivators.
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Build a bridge from awareness to identity-level change.
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Design with flow, pacing, and subconscious safety in mind.
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Structure programs, events, and campaigns that spark and sustain momentum.
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Apply behavioral and neuroscience principles in any setting (without needing a PhD to do it).
Free Resource: The PATH Perception Map
Start your journey before you even open the book.
The PATH Perception Map helps you understand your audience’s current and future states—what they see, hear, think, feel, and believe—so you can design for true transformation.
