You don't need more content. You need content that transorms.
I founded the Behavior Change Design Institute to help people move beyond good ideas and into content, experiences, and strategies that actually shift behavior.
We've all walked our own path. Here's mine.
Perceive
Align & Design
Take Action
Hold
I spent many years working as a globally recognized, award-winning event and experience designer; serving as Executive Director of Events in Las Vegas and leading million-dollar, award-winning programs.
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But I’ll never forget the meeting that changed everything.
We were celebrating an event’s success when a thought hit me and wouldn’t let go:
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“Did this event actually make an impact? Did coming to this event change anyone’s life?”
That one question led to a 10-year journey and a complete redesign of how I thought about change. I pursued 30+ certifications across eight industries including psychology, neuroscience, behavioral science, and marketing, plus multiple advanced degrees in experience design and leadership.
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What I discovered was this: information alone doesn’t create transformation.
It’s not what we say... it’s how we say it, when we say it, and how it’s designed to land. I didn’t want to just plan programs. I wanted to create experiences and messages that shift behavior...on purpose.
I left the traditional career path and built my own.
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I founded the Behavior Change Design Institute, created the PATH framework, and began helping entrepreneurs, speakers, coaches, and organizations design experiences that actually move people; strategically, emotionally, and behaviorally.
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What does that look like? It depends on the change needed. Sometimes it’s a keynote. Sometimes it’s a campaign, a course, a workshop, a public activation, or a series of intentional trainings. Every project is different, because every behavior challenge is different.
Now, when I ask myself that same question - “Are we actually changing anything?” - the answer is clear:
- 98% of our direct clients rate us 5 out of 5
- 95%+ participant satisfaction across all programs
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Because change isn’t just possible.
It’s designable.