Every transformation begins with a system.
Our programs are built on neuroscience, purpose, and human design.
How It Works
We've all walked our own path. Here's mine.
The institute was founded on a simple but powerful belief: that real transformation happens when the precision of science meets the depth of the human spirit. What began as a personal exploration—an attempt to understand why some people break through and others stay stuck—grew into a framework, a methodology, and eventually a community dedicated to growth with integrity.
Perceive
Align & Design
Take Action
Hold
After years designing award-winning experiences, one question changed everything: Did any of this truly create impact? That moment sparked a shift toward understanding what genuinely moves people.
A decade of study—30+ certifications across psychology, neuroscience, behavioral science, and experience design—revealed a core truth: information doesn’t create transformation. Change happens through intentional design.
I founded the Behavior Change Design Institute and built the PATH framework to help leaders, creators, and organizations design experiences that shift behavior on purpose—whether through keynotes, campaigns, courses, or trainings.
Today, the results speak for themselves:
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98% of direct clients rate us 5/5
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95%+ satisfaction across all programs
Because lasting change isn’t accidental—it’s designable.
Our Programs
Book Coaching
Your entry point into behavior change design.
Build a strong foundation in the principles, patterns, and psychology of how people change—so you can design with intention, clarity, and impact.
You’ll learn how to:
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Understand the core mechanics of human behavior
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Identify barriers + motivators using simple frameworks
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Design small, strategic shifts that lead to meaningful change
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Apply the PATH model to real-world scenarios
Speaker Coaching
A practitioner-level, applied mastery program.
Deepen your skillset with immersive training grounded in neuroscience, behavioral science, and advanced design tools. Ideal for coaches, facilitators, consultants, creators, and leaders who want to create measurable transformation.
You’ll learn how to:
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Apply behavior change models at a professional level
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Use neuroscience insights to design experiences that “stick”
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Build behavior maps, interventions, and strategic pathways
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Facilitate change with confidence, precision, and evidence-backed methods
Workshop and Retreat Design
Our train-the-trainer and licensing pathway.
Become a certified facilitator licensed to teach the methodology, deliver PATH experiences, and integrate the system into your own programs or organization.
You’ll gain:
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Advanced credentialing + facilitator-level certification
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Rights to deliver PATH-aligned workshops or experiences
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Long-term support, mentorship, and brand alignment
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A scalable pathway to grow your influence and impact
Project Based work
Your ongoing community for accountability, experimentation, and integration.
Stay supported long after your program ends. The Lab is a living space to test ideas, refine your craft, get real-time feedback, and stay connected with a community dedicated to intentional change.
Inside you’ll get:
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Monthly live sessions + skill-building workshops
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Space to experiment, iterate, and improve your design approach
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Accountability structures to maintain momentum
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A learning community committed to growth and mastery
How the Programs Fit Into the PATH Cycle
See how each program connects to the PATH cycle and supports your growth at different stages. From building foundational awareness to developing mastery and ongoing integration, the full ecosystem is designed to help you move through Perceive → Align & Design → Take Action → Hold with clarity and purpose.
